Imprint | Privacy Policy

Information in accordance with the information obligation according to Section 5 of the Telemedia Act (TMG).

Marienburger Straße 15, 84028 Landshut, Germany

Tel.: +49 157 52371070
Email: hebamme@elenaschechtl.de

Supervisory Authority
District Authority Landshut

Job title: Midwife

Professional indemnity insurance
Geographical scope: Germany

EU dispute settlement

Pursuant to the Regulation on Online Dispute Resolution in Consumer Affairs (ODR Regulation), we would like to inform you about the online dispute resolution platform (ODR platform).
Consumers have the opportunity to submit complaints to the European Commission’s online dispute resolution platform at https://ec.europa.eu/consumers/odr/main/index.cfm?event=main.home2.show&lng=DE . The necessary contact details can be found above in our legal notice.

However, we would like to point out that we are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Liability for the content of this website

We are constantly developing the content of this website and strive to provide accurate and up-to-date information. Unfortunately, we cannot accept liability for the accuracy of all content on this website, especially for content provided by third parties. As a service provider, we are not obligated to monitor the information you transmit or store or to investigate circumstances that indicate illegal activity.

Our obligations to remove information or to block the use of information under general law due to court or administrative orders remain unaffected even if we are not liable.

If you notice any problematic or illegal content, please contact us immediately so we can remove it. You can find our contact details in the imprint.

Our website contains links to other websites for whose content we are not responsible. We assume no liability for linked websites, as we have no knowledge of any illegal activities, have not noticed any such illegal activities, and would immediately remove links if we become aware of any illegal activities.

If you notice any illegal links on our website, please contact us. You can find our contact details in the imprint.

Copyright notice

All content on this website (images, photos, text, videos) is subject to copyright. Please consult us before distributing, reproducing, or using the content of this website, for example, republishing it on other websites. If necessary, we will prosecute any unauthorized use of any part of our site’s content.

If you find any content on this website that violates copyright, please contact us.

Image credits

The images, photos and graphics on this website are protected by copyright.

Image rights belong to:

Claudia Brandl
Elena Schechtl
Pixabay

All texts are protected by copyright.

Web design

Karin Kolm | Virtual assistant

Source: Created with the Imprint Generator from AdSimple

Privacy Policy

Introduction and overview

We have drawn up this privacy policy (version 23.10.2023-322660575) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter referred to as “data”) we as the controller – and the processors commissioned by us (e.g., providers) – process and will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Wherever it promotes transparency, technical terms are explained in a reader-friendly manner , links to further information are provided and graphics are used. We are thus informing you in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you give explanations that are as brief, unclear and legal-technical as possible, as is often the case on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and that you may find some information in there that you were not aware of.
If you still have any questions, we would like to ask you to contact the responsible office named below or in the legal notice, follow the existing links and look at further information on third-party websites. You can of course also find our contact details in the legal notice.

scope

This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (contract processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person’s name, email address, and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

  • all online presences (websites, online shops) that we operate
  • Social media presence and email communication
  • mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e., the legal bases of the General Data Protection Regulation, that allow us to process personal data.
Regarding EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can, of course, read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

  1. Consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
  2. Contract (Article 6 (1) (b) GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a purchase agreement with you, we require personal information in advance.
  3. Legal obligation (Article 6 (1) (c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obligated to retain invoices for accounting purposes. These usually contain personal data.
  4. Legitimate interests (Article 6 (1) (f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing therefore constitutes a legitimate interest.

We generally do not apply additional conditions, such as the processing of recordings in the public interest, the exercise of official authority, or the protection of vital interests. Should such a legal basis be applicable, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

  • In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data ( Data Protection Act ), or DSG for short .
  • In Germany, the Federal Data Protection Act , or BDSG for short, applies .

If other regional or national laws apply, we will inform you about them in the following sections.

Storage period

Our general policy is to only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing it no longer exists. In some cases, we are legally obligated to retain certain data even after the original purpose no longer applies, for example, for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled to ensure fair and transparent data processing:

  • According to Article 15 of the GDPR, you have the right to information about whether we process your data. If so, you have the right to receive a copy of the data and the following information:
    • for what purpose we carry out the processing;
    • the categories, i.e. the types of data that are processed;
    • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
    • how long the data is stored;
    • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
    • that you can complain to a supervisory authority (links to these authorities can be found below);
    • the origin of the data if we did not collect it from you;
    • whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.
  • According to Article 16 GDPR, you have the right to rectification of data, which means that we must correct data if you find any errors.
  • According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request the deletion of your data.
  • According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
  • According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
  • According to Article 21 GDPR, you have the right to object, which, if enforced, will result in a change in the processing.
    • If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you may object to the processing. We will then examine as quickly as possible whether we can legally comply with this objection.
    • If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may no longer use your data for direct marketing purposes after this time.
    • If data is used for profiling purposes, you can object to this type of data processing at any time. We may no longer use your data for profiling purposes after this time.
  • According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
  • According to Article 77 of the GDPR, you have the right to lodge a complaint. This means you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/ . In Germany, each federal state has a data protection officer. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:

Bavaria Data Protection Authority

State Commissioner for Data Protection: Prof. Dr. Thomas Petri
Address: Wagmüllerstr. 18, 80538 Munich
Telephone number: +49 89 21 26 72-0
Email address: poststelle@datenschutz-bayern.de
Website: https://www.datenschutz-bayern.de/

Data transfer to third countries

We only transfer or process data in countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is other legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship, and in any case only to the extent that it is generally permitted. In most cases, your consent is the most important reason why we process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their servers located, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, according to the European Court of Justice, an adequate level of protection for data transfers to the USA currently only exists if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. Further information can be found at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. Furthermore, collected data may be linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU, if offered.
We will provide you with more detailed information about data transfers to third countries at the appropriate points in this privacy policy, where applicable.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. This makes it as difficult as possible for third parties to derive personal information from our data.

Article 25 of the GDPR refers to “data protection through technology design and through data protection-friendly default settings,” meaning that security must always be considered and appropriate measures implemented, both in software (e.g., forms) and hardware (e.g., access to the server room). Below, we will discuss specific measures where necessary.

TLS encryption with https

TLS, encryption, and https sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to transmit data securely over the internet.
This means that the entire transmission of all data from your browser to our web server is secure—no one can eavesdrop.

We have thus introduced an additional security layer and comply with data protection by design ( Article 25 (1) GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security by the small lock symbol in the top left of the browser, to the left of the Internet address (e.g., beispielseite.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you would like to learn more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to find good links to further information.

communication

Communication Summary
👥 Data subjects: All those who communicate with us by phone, email, or online form
📓 Data processed: e.g., telephone number, name, email address, entered form data. You can find more details in the respective contact method used
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business transaction and the legal requirements
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (f) GDPR (legitimate interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process your inquiry and the related business transaction. The data will be stored for as long as required by law.

Affected persons

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. Furthermore, data such as name and telephone number may subsequently be sent via email and stored for the purpose of responding to your inquiry. The data will be deleted as soon as the transaction is completed and as permitted by law.

e-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and stored on the email server. The data will be deleted as soon as the transaction is completed and as permitted by law.

Online forms

If you communicate with us via an online form, data will be stored on our web server and, if applicable, forwarded to an email address provided by us. The data will be deleted as soon as the transaction is completed and as permitted by law.

Legal basis

The processing of data is based on the following legal bases:

  • Art. 6 (1) (a) GDPR (consent): You give us your consent to store your data and to use it further for the purposes related to the business case;
  • Art. 6 (1) (b) GDPR (contract): There is a need to fulfill a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
  • Art. 6 (1) (f) GDPR (Legitimate Interests): We want to handle customer inquiries and business communications in a professional manner. To do this, certain technical facilities, such as email programs, Exchange servers, and mobile operators, are necessary to enable efficient communication.

Cookies

Cookies Summary
👥 Affected parties: Website visitors
🤝 Purpose: Depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depends on the respective cookie used. You can find more details below or from the manufacturer of the software that sets the cookie.
📅 Storage period: Depends on the respective cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used to help you better understand our privacy policy.

Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are truly useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other purposes as well. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more additional attributes must be specified.

Cookies store certain user data about you, such as language or personal site settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives a cookie from the server, which the browser reuses whenever another page is requested.

There are both first-party and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other “malware.” Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value:  GA1.2.1326744211.152322660575-9
Purpose: Differentiation of website visitors
Expiry date:  after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use specifically depends on the services used and is explained in the following sections of this privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing to other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted even when the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website across different browsers.

Targeted cookies:
These cookies improve the user experience. For example, they store entered locations, font sizes, or form data.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very useful, but also very annoying.

Typically, when you first visit a website, you’ll be asked which of these cookie types you’d like to allow. And, of course, this decision will also be saved in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the specific cookie. You can find more details below or contact the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small helpers for a variety of tasks. Unfortunately, it’s not possible to generalize what data is stored in cookies, but we will inform you about the data processed and stored in the following privacy policy.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have control over the storage period. You can manually delete all cookies at any time via your browser (see also “Right of Objection” below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, although the legality of their storage remains unaffected until then.

Right of objection – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete, deactivate, or only partially accept cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you don’t want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether or not to accept it. The process varies depending on your browser. The best way to find instructions is to search for “delete cookies in Chrome” or “disable cookies in Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Directive” has been in place since 2009. It stipulates that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). However, reactions to these guidelines vary widely across EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directive was not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For strictly necessary cookies, even if consent is not given, legitimate interests exist (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience, and for this, certain cookies are often absolutely necessary.

If non-essential cookies are used, this only happens with your consent. The legal basis for this is Art. 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, if the software used uses cookies.

Web hosting introduction

Web Hosting Summary
👥 Affected parties: Website visitors
🤝 Purpose: Professional website hosting and operational security
📓 Data processed: IP address, time of website visit, browser used, and other data. Further details can be found below or from the respective web hosting provider.
📅 Storage period: Depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 (1) (f) GDPR (Legitimate interests)

What is web hosting?

When you visit websites these days, certain information—including personal data—is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By “website,” we mean the entirety of all web pages on a domain, i.e., everything from the home page to the very last subpage (like this one). By “domain,” we mean, for example, example.de or sampleexample.com.

When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know some of these web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We simply refer to them as browsers or web browsers.

To display the website, the browser must connect to another computer where the website’s code is stored: the web server. Operating a web server is a complex and time-consuming task, which is why it’s usually handled by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets even better!

When the browser connects to your computer (desktop, laptop, tablet, or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

  1. Professional website hosting and operational security
  2. to maintain operational and IT security
  3. Anonymous evaluation of access behavior to improve our service and, if necessary, for criminal prosecution or the pursuit of claims

What data is processed?

Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

  • the complete Internet address (URL) of the website accessed
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/ )
  • the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and time
  • in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not share this data, but we cannot rule out the possibility that it may be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (the company that runs our website on special computers (servers)), but we do not share your data without your consent!

Legal basis

The legality of the processing of personal data within the framework of web hosting arises from Art. 6 (1) (f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims arising from this if necessary.

As a rule, there is a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Social Media Introduction

Social Media Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising
📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device, and your IP address.
You can find more details on this in the respective social media tool used.
📅 Storage period: Depends on the social media platforms used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can specifically address users interested in us via social networks. Furthermore, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click a so-called social button on our website and are redirected directly to our social media presence. Social media refers to websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presence allows us to bring our products and services closer to prospective customers. The social media elements integrated into our website help you quickly and seamlessly access our social media content.

The data stored and processed through your use of a social media channel primarily serves the purpose of conducting web analytics. The goal of these analyses is to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with tailored advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible for data protection even when we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. Where this is the case, we will specifically point this out and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the relevant platform.

Please note that when using social media platforms or our integrated elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to exercise or enforce your rights regarding your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective social media platform provider. However, it typically includes data such as telephone numbers, email addresses, data you enter into a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device, and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers’ servers. Therefore, only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by social media providers and how you can object to data processing, you should carefully read the respective company’s privacy policy. If you have any questions about data storage and processing or wish to assert your corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with its own user data is deleted within two days. Generally, we only process personal data for as long as absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services, such as embedded social media elements, at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Information on specific social media platforms can be found – where available – in the following sections.

Facebook Privacy Policy

Facebook Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as customer data, user behavior data, information about your device, and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: Until the data is no longer useful for Facebook’s purposes
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Meta Platforms Inc., or for the European region, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people interested in our products and services the best possible service.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook alone bears responsibility for the further processing of this data. Our joint obligations have also been anchored in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum . This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

Among many other products, Facebook also offers the so-called “Facebook Business Tools.” This is Facebook’s official name. However, since the term is hardly known, we’ve decided to simply call them Facebook Tools. These include:

  • Facebook Pixel
  • social plug-ins (such as the “Like” or “Share” button)
  • Facebook Login
  • Account Kit
  • APIs (application programming interfaces)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • Documentation
  • Technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are genuinely interested in them. With the help of advertisements (Facebook Ads), we can reach precisely these people. However, in order to show users suitable advertising, Facebook needs information about people’s wishes and needs. This provides the company with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and show interested people suitable advertisements about our products or services. These tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data.” This is also used for measurement and analytics services. Facebook can thus create “campaign reports” on our behalf about the effectiveness of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website, or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use social plug-ins to share content from our site directly on Facebook.

What data are stored by Facebook tools?

By using certain Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number, and IP address may be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a process called “hashing” occurs. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact details, “event data” is also transmitted. “Event data” refers to the information we receive about you on our website. For example, which subpages you visit or which products you purchase from us. Facebook does not share the information received with third parties (such as advertisers) unless the company has explicit permission or is legally obligated to do so. “Event data” can also be linked to contact details. This enables Facebook to offer better, personalized advertising. After the aforementioned matching process, Facebook deletes the contact details.

In order to deliver optimized advertisements, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies will be created in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook tools. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies .

How long and where is the data stored?

Facebook generally stores data until it is no longer needed for its own services and Facebook products. Facebook has servers distributed around the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, rectification, portability and erasure of your data.

Complete deletion of your data will only occur if you completely delete your Facebook account. Here’s how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”

5) Now enter your password, click “Next” and then “Delete account”

The data that Facebook receives from our site is stored, among other things, via cookies (e.g., social plugins). You can deactivate, delete, or manage individual or all cookies in your browser. This works differently depending on the browser you use. Under the “Cookies” section, you will find links to the relevant instructions for the most popular browsers.

If you prefer not to accept cookies, you can set your browser to always notify you when a cookie is about to be placed. This allows you to decide whether to accept or reject each individual cookie.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view Facebook’s privacy policy or cookie guidelines.

Facebook processes your data, among other places, in the USA. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, Facebook uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend you read the data policy at https://www.facebook.com/privacy/policy/ .

Instagram Privacy Policy

Instagram Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as user behavior, information about your device, and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: Until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions into our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an integrated Instagram function, data is transmitted to, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

Below, we want to give you a more detailed insight into why Instagram collects data, what data it collects, and how you can largely control data processing. Since Instagram is part of Meta Platforms Inc., we obtain our information from both the Instagram guidelines and the Meta privacy policy itself.

Instagram is one of the most popular social media networks in the world. Instagram combines the benefits of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters, and share them on other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course, we’ve responded to this boom. We want you to feel as comfortable as possible on our website. That’s why we take a natural approach to presenting our content in a varied way. Embedded Instagram features allow us to enrich our content with helpful, funny, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used to personalize advertising on Facebook. This way, our ads only reach people who are genuinely interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We receive aggregated statistics and thus gain more insight into your preferences and interests. It’s important to note that these reports do not identify you personally.

What data does Instagram store?

When you visit one of our pages that has integrated Instagram features (such as Instagram images or plug-ins), your browser automatically connects to Instagram’s servers. Data is sent to Instagram, stored, and processed, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see, and how you use our services. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is also the case with Instagram. Customer data includes, for example, name, address, telephone number, and IP address. This customer data will only be transmitted to Instagram after it has been “hashed.” Hashing means converting a data set into a character string. This allows contact details to be encrypted. The aforementioned “event data” will also be transmitted. Facebook – and consequently Instagram too – defines “event data” as data about your user behavior. It may also happen that contact details are combined with event data. The collected contact details will be compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram features used and whether you have an Instagram account, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com , Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you interact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have studied Instagram’s data processing in detail, we cannot say exactly what data Instagram collects and stores.

Below, we show you the cookies that are set in your browser at a minimum when you click on an Instagram feature (such as a button or an Instagram image). For our test, we assume that you don’t have an Instagram account. If you are logged in to Instagram, significantly more cookies will naturally be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose:  This cookie is most likely set for security reasons to prevent request forgery. However, we were unable to determine this further.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_322660575124024
Value: no information
Purpose:  This cookie stores the login request for users of the Instagram app. Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{“194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe322660575”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim to be comprehensive here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies, external partners, and people you connect with around the world. Data processing is carried out in compliance with its own data policy. Your data is distributed across Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, transfer, rectification, and erasure of your data. You can manage your data in your Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here’s how to delete your Instagram account:

First, open the Instagram app. On your profile page, scroll down and click on “Help Center.” This will take you to the company’s website. On the website, click on “Manage Account” and then “Delete Your Account.”

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and therefore will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, disable, or delete these cookies in your browser. Managing cookies works slightly differently depending on your browser. Under the “Cookies” section, you’ll find links to the relevant instructions for the most popular browsers.

You can also generally configure your browser so that you are always informed when a cookie is about to be set. You can then decide individually whether you want to accept the cookie or not.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Instagram processes your data, among other places, in the USA. Instagram and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

Instagram also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Instagram undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We’ve tried to provide you with the most important information about data processing by Instagram.  You can learn more about Instagram’s data policy at https://privacycenter.instagram.com/policy/ .

Blogs and publication media Introduction

Blogs and publication media privacy policy summary
👥 Affected parties: Website visitors
🤝 Purpose: Presentation and optimization of our services as well as communication between website visitors, security measures, and administration
📓 Data processed: Data such as contact details, IP address, and published content.
You can find more details in the tools used.
📅 Storage period: Depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contract)

What are blogs and publication media?

We use blogs and other communication tools on our website that allow us to communicate with you, and you to communicate with us. We may also store and process your data in the process. This may be necessary so that we can display content appropriately, ensure effective communication, and increase security. Our privacy policy provides a general overview of which of your data may be processed. Precise details regarding data processing always depend on the tools and functions used. You can find detailed information about data processing in the privacy policies of the individual providers.

Why do we use blogs and publication media?

Our primary goal with our website is to offer you interesting and engaging content, and at the same time, your opinions and content are important to us. Therefore, we strive to foster a positive, interactive exchange between us and you. We can achieve just that with various blogs and publishing options. For example, you can comment on our content, respond to other comments, or, in some cases, even write your own posts.

What data is processed?

Exactly which data is processed always depends on the communication functions we use. IP addresses, user names, and published content are often stored. This is primarily done to ensure security, prevent spam, and take action against illegal content. Cookies may also be used for data storage. These are small text files that are stored in your browser with information. You can find more information about the data collected and stored in our individual sections and in the privacy policy of the respective provider.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, post and comment functions store data until you revoke your consent. Generally, personal data is only stored for as long as absolutely necessary to provide our services.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party communication tools at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since cookies may also be used in publication media, we recommend that you also read our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We use these means of communication primarily based on our legitimate interests (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers, business partners, and visitors. To the extent that the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 (1) (b) GDPR.

Certain processing operations, in particular the use of cookies and the use of comment or messaging functions, require your consent. If and to the extent that you have consented to the processing and storage of your data by integrated publication media, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). Most of the communication functions we use place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy policy or cookie guidelines of the respective service provider.

Information on specific tools – where available – can be found in the following sections.

Blog posts and comment functions Privacy Policy

There are various online communication tools that we can use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment on content or write contributions. If you use this function, your IP address may be saved for security reasons. This way we protect ourselves from illegal content such as insults, unauthorized advertising or prohibited political propaganda. In order to determine whether comments are spam, we may also save and process user data based on our legitimate interest. If we start a survey, we also save your IP address for the duration of the survey so that we can be sure that everyone who takes part really only votes once. Cookies may also be used for storage purposes. All data that we save from you (such as content or information about you) will remain saved until you object.

WordPress Emojis Privacy Policy

We also use emojis and smileys on our blog. We probably don’t need to explain exactly what emojis are. You know those laughing, angry, or sad faces. They are graphic elements or files that we provide and are loaded from another server. The service provider for retrieving WordPress emojis and smileys is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This third-party provider stores your IP address in order to transmit the emoji files to your browser.

Automattic processes your data, among other places, in the USA. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

Automattic also uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Automattic undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de .

The data processing conditions (Data Processing Agreements), which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/ .

You can find out more about the data processed through the use of WordPress emojis in the Privacy Policy at https://automattic.com/privacy/ .

Cookie Consent Management Platform Summary
👥 Affected parties: Website visitors
🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools
📓 Data processed: Data for managing the configured cookie settings, such as IP address, time of consent, type of consent, and individual consents. You can find more details on this in the respective tool used.
📅 Storage period: Depends on the tool used; you should be prepared for periods of several years
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website to make it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides you with the cookie consent required by data protection law, and helps us and you keep track of all cookies. Most Cookie Consent Management tools identify and categorize all existing cookies. You, as the website visitor, then decide for yourself whether and which scripts and cookies you allow or deny. The following graphic illustrates the relationship between browser, web server, and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the greatest possible transparency in the area of ​​data protection. We are also legally obligated to do so. We want to inform you as fully as possible about all tools and all cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information. You can then accept or reject cookies using the consent system.

What data is processed?

Using our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. Your consent will be saved so that we don’t have to ask you each time you visit our website, and so that we can verify your consent if required by law. This consent is saved either in an opt-in cookie or on a server. The storage period for your cookie consent varies depending on the provider of the cookie management tool. This data (such as pseudonymous user ID, time of consent, details on cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you below about the duration of data processing, if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should expect a storage period of several years. The respective privacy policies of the individual providers usually provide precise information about the duration of data processing.

Right of objection

You also have the right and option to revoke your consent to the use of cookies at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Information on specific cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, your personal data will be processed and stored via these cookies. If we are permitted to use cookies based on your consent (Article 6 (1) (a) GDPR), this consent also serves as the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and enable you to give your consent. The use of this software enables us to operate the website efficiently and in compliance with the law, which represents a legitimate interest (Article 6 (1) (f) GDPR).

Web design introduction

Web Design Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends heavily on the services used. Typically, this includes IP address, technical data, language settings, browser version, screen resolution, and browser name. You can find more details in the respective web design tools used.
📅 Storage period: Depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web design?

We use various tools on our website to support our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the right look and feel for a website is also one of the main goals of professional web design. Web design is a sub-area of ​​media design and deals with the visual, structural, and functional design of a website. The goal is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors have on a website. A sub-section of user experience is usability. This refers to the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages, or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category “web design” includes all services that enhance the design of our website. These can include, for example, fonts, various plugins, or other integrated web design features.

Why do we use web design tools?

How you absorb information on a website depends heavily on its structure, functionality, and visual perception. Therefore, good, professional web design has become increasingly important to us. We are constantly working on improving our website and see this as an extended service for you, the website visitor. Furthermore, a beautiful and functional website also has financial advantages for us. After all, you will only visit us and take advantage of our services if you feel completely comfortable.

What data are stored by web design tools?

When you visit our website, web design elements may be integrated into our pages that can also process data. The exact type of data depends, of course, heavily on the tools used. Below you can see exactly which tools we use for our website. For more detailed information about data processing, we recommend reading the privacy policy of the tools used. This usually tells you which data is processed, whether cookies are used, and how long the data is stored. Fonts such as Google Fonts, for example, also automatically transmit information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google’s servers.

Duration of data processing

How long data is processed varies greatly from person to person and depends on the web design elements used. If cookies are used, for example, the retention period can be as little as one minute or as long as several years. Please inform yourself about this. We recommend that you read our general section on cookies and the privacy policies of the tools used. There you will usually find out which cookies are used and what information is stored in them. Google Font files, for example, are stored for one year. This is intended to improve the loading time of a website. In principle, data is only stored for as long as it is necessary to provide the service. If legally required, data can be stored for longer.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, there is also data under web design elements (usually fonts) that cannot be deleted so easily. This is the case when data is automatically collected when a page is accessed and transmitted to a third party provider (such as Google). In this case, please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl=de .

Legal basis

If you have consented to the use of web design tools, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when data is collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with an attractive and professional website. The corresponding legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We would like to emphasize this again here.

Information on specific web design tools – where available – can be found in the following sections.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as IP address and CSS and font requests.
You can find more details further down in this privacy policy.
📅 Storage period: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the “Google Fonts” of Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

You don’t need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don’t need to worry about your Google Account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We’ll look at exactly how this data is stored later.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google  makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in maintaining the high quality of our website. All Google Fonts are automatically optimized for the web, which saves data volume and is a major advantage, especially for use on mobile devices. When you visit our site, the small file size ensures fast loading times. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can visually distort text or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are loaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google, thus protecting them. The collected usage data allows Google to determine how well individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. Businesses and developers use Google’s BigQuery web service to examine and manipulate large amounts of data.

However, it’s important to note that every Google Font request automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google’s servers. Whether this data is actually stored is unclear, and Google doesn’t clearly communicate this.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are primarily located outside the EU. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a formatting template that allows you to quickly and easily change the design or font of a website, for example.

Google stores font files for one year. Google’s goal is to fundamentally improve the loading time of websites. If millions of websites link to the same fonts, they are cached after the first visit and immediately appear on all other websites visited subsequently. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. This data is automatically transmitted to Google when a page is accessed. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=322660575 . In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google gives us unrestricted access to all fonts. This means we have unlimited access to a sea of ​​fonts and can thus get the most out of our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=322660575 . While Google addresses data protection-related issues there, it doesn’t provide truly detailed information about data storage. It’s relatively difficult to get truly precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when Google Fonts is collected.

We also have a legitimate interest in using Google Fonts to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Fonts if you have given your consent.

Google processes your data, among other places, in the USA. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

You can also find out which data Google generally collects and what this data is used for at https://www.google.com/intl/de/policies/privacy/ .

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for the European region. We have embedded the Google fonts locally, i.e., on our web server – not on Google’s servers. This means there is no connection to Google servers and therefore no data is transferred or stored.

What are Google Fonts?

Google Fonts was formerly known as Google Web Fonts. This is an interactive directory of over 800 fonts provided free of charge by Google  . With Google Fonts, you can use fonts without uploading them to your own server. However, to prevent any data transfer to Google servers, we have downloaded the fonts to our server. This way, we comply with data protection regulations and do not send any data to Google Fonts.

Closing words

Congratulations! If you are reading these lines, you have really “fought” your way through our entire privacy policy or at least scrolled this far. As you can see from the length of our privacy policy, we take the protection of your personal data anything but lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. In doing so, we want to not only tell you which data is processed, but also explain the reasons behind the use of various software programs. Data protection policies usually sound very technical and legalistic. However, since most of you are not web developers or lawyers, we wanted to take a different approach and explain the facts in simple, clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible party. We wish you a pleasant stay and hope to welcome you back to our website soon.

All texts are protected by copyright.

Source: Created with the Data Protection Generator from AdSimple